Today Velotric, established manufacturer of e-mobility solutions, announced a rebrand, aimed at reflecting the joy of riding and reinforcing its commitment to its vibrant and passionate community. The new look includes a visually captivating new logo, brand color palette, and revamped website with enhanced functionality.
Our rebrand is inspired by the heartfelt feedback we received from our incredible community and customers, who expressed how our bikes bring innocence and cheer back into their lives. We wanted our brand to authentically reflect that sentiment and align with our mission of spreading happiness to our riders through our quality products.Adam Zhang, Co-Founder of Velotric
The first highlight of the rebrand is the introduction of a fresh and captivating new logo. The reinvisioned logo goes further to capture the essence of the riding experience by overlapping two perfect circles representing wheels. The new wordmark’s curvy nature is meant to speak to the non-linear adventures and joy the brand brings to its customers.
Our website redesign is another exciting aspect of the rebrand, offering riders an enhanced user experience and exciting new functionalities.Co-Founder and Head of Marketing, Ted Li
Some of the notable new features are aimed at conveying our bike’ advantages. These additions have been carefully crafted to ensure a seamless, efficient, and enjoyable browsing and purchasing experience for riders seeking the perfect e-bike for their adventures.
In addition to the logo, the brand's visual identity has undergone a vibrant transformation with an inspiring new color palette. The previous yellow, black and white have been replaced with colors called Warm Sunshine, Blue Skies, and Fresh Grass, to embody the spirit of enthusiasm that Velotric aims to instill in its riders. These new brand colors will infuse every aspect of Velotric's presence, further enhancing the overall experience of owning an Velotric e-bike.
While Velotric may be a relatively young player in the e-bike industry, the brand has already garnered recognition for its exceptional quality and accessible pricing. The team’s unwavering focus on building a better bike is evident through its in-house proprietary drive systems, delivering unparalleled performance, and its commitment to rigorous UL safety tests. Moreover, Velotric has consistently offered riders unique and vibrant color options, setting it apart from the competition. The rebrand is a testament to Velotric's growth and the special connection it has forged with its riders.